Sexual violence against children and adolescents (CHI) is one of the most serious, widespread, and silenced forms of violence in Latin America and the Caribbean. This reality has devastating effects on the overall development of those who suffer it. From a neuroscientific perspective, it has been shown that experiences of sexual violence during childhood and adolescence can profoundly alter brain development, affecting essential functions such as memory, emotional regulation, learning capacity, and the development of secure attachments. These alterations not only impact the physical, emotional, and psychological health of victims but can also have lasting consequences throughout their lives. This violence frequently occurs in settings where children and adolescents should be most protected: homes, schools, religious or sports institutions, and even within the child protection system itself.

The main purpose of this campaign is to raise awareness about the reality of child sexual violence, raise collective awareness, mobilize society, and promote concrete actions for prevention, healing, and access to justice for victims. Each year, organizations, educational institutions, local governments, and individuals join together to raise their voices, walk together, and build safer environments for children.

The Bolivian Child and Adolescent Code (Law 548) and international treaties such as the Convention on the Rights of the Child support the regulatory framework that guides this campaign, promoting a culture of care, reporting, and solidarity.